The critically-acclaimed show returns for a third series to challenge a new group of 16 high-fliers to test their skills in this unique business series.
The standard of applicants was higher than ever with over 10,000 ambitious hopefuls applying for the coveted, six-figure salaried job in tough-talking tycoon Sir Alan Sugar's business empire.
Aged between 22 and 36, the CVs of the shortlisted candidates include; a quantum physicist, a car salesman, an ex-Army officer, three high-flying single mothers, a global brand consultant, a former air traffic controller, a financial adviser, a medal-winning martial arts expert and a bankrupted entrepreneur.
Sir Alan is firing on all cylinders and has set the two teams some of the toughest assignments ever seen on the hit show – including two international tasks.
The punishing weekly programme of challenges will see the teams having to sell British farm produce at a French farmers' market, design accessories for dogs, create a new brand of trainers, sell art photography at a trendy gallery, produce sweets to sell at London Zoo and compete with the likes of Starbucks and Costa to sell the most coffee on a busy high street.
Wednesdays from 7 October at 20.30
